Ellen MacArthur Foundation – Circular Economy Butterfly Diagram
The Ellen MacArthur Foundation has tried to capture the essence of the circular economy in the diagram above, which is somewhat understandably nicknamed the ‘butterfly diagram’. The diagram tries to capture the flow of materials, nutrients, components, and products, whilst adding an element of financial value. It builds on several schools of thought, but is perhaps most recognisably influenced by Cradle to Cradle’s two material cycles.
Source: Ellen MacArthur Foundation – The Circular Economy in Detail